MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01581cam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20312883 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OhDaMVS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190620115207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180126s2019 mnua j b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018001959 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781543527070 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781543527155 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5829 |
| Item number |
.B475 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 BER |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berne, Emma Carlson, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding advertising / |
| Statement of responsibility, etc |
by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
32 pages : |
| Other physical details |
color illustraions |
| Dimensions |
23 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Fact finders. Cracking the media literacy code |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (page 31) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
8-12 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Juvenile literature. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Berne, Emma Carlson, author. |
| Title |
Understanding advertising |
| Place, publisher, and date of publication |
North Mankato, Minnesota : Capstone Press, [2019] |
| International Standard Book Number |
9781543527230 |
| Record control number |
(DLC) 2018004523 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Non Fiction |
