TY  - BOOK
AU  - Espejo,Roman
TI  - Advertising
T2  - Opposing viewpoints series
SN  - 9780737747515
AV  - HF5831 .A342 2010
U1  - 659.1 OPP 
PY  - 2010///
CY  - Detroit
PB  - Greenhaven Press
KW  - Advertising
KW  - Moral and ethical aspects
KW  - Juvenile literature
KW  - Social aspects
N1  - Includes bibliographical references (p. 185-195) and index; Why consider Opposing viewpoints? -- Introduction -- 1:  Is Advertising Harmful? -- Chapter preface -- 1: Advertising benefits consumers / Winston Fletcher -- 2: Advertising is too pervasive / Lucas Conley -- 3: Many advertisements are sexist / Portia -- 4: Many allegedly sexist advertisements were created by women / Joy Parks -- 5: Cause marketing is beneficial / Richard Westlund -- 6: Cause marketing is not beneficial / Anne Kingston -- Periodical bibliography -- 2:  Does Advertising Exploit Children? -- Chapter Preface -- 1: Advertising is harmful to children / Diane E Levin -- 2:  Fears of advertising's effects on children are exaggerated / Karen Sternheimer -- 3: Children are overexposed to alcohol advertising / David Jernigan -- 4: Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- Periodical Bibliography -- 3:  Should Political Advertising Be Reformed? -- Chapter preface -- 1: Political advertising is becoming increasingly negative / June Kronholz --2:  Negative political advertising is necessary / David Mark -- 3: Candidates should be given free airtime / Marj Halperin -- 4: Candidates should not be given free airtime / Bob Priddy -- Periodical bibliography -- 4:  What Is The Future Of Advertising? -- Chapter preface -- 1: Advertising is failing / Douglas Haddow -- 2: Future of advertising is the internet / Alison Overholt -- 3: Product placement is becoming more sophisticated / Brian Stelter -- 4: Product placement is becoming too ubiquitous / Alicia Rebensdorf -- Periodical bibliography -- For further discussion -- Organizations to contact -- Bibliography of books -- Index
N2  - From Publisher's Website: For over 25 years, the Greenhaven Press Opposing Viewpoints Series has developed and set the standard for current-issue studies.   With more than 90 volumes covering nearly every controversial contemporary topic, Opposing Viewpoints is the leading source for libraries and classrooms in need of current-issue materials.  Each title explores a specific issue by placing expert opinions in a unique pro/con format.  The viewpoints are selected from a wide range of highly respected and often hard-to-find sources and publications.  By choosing from such diverse sources and including both popular and unpopular views, the Opposing Viewpoints editorial team has adhered to its commitment to editorial objectivity.  Readers are exposed to many sides of a debate, which promotes issue awareness as well as critical thinking.  In short, Opposing Viewpoints is the best research and learning tool for exploring the issues that continually shape and define our turbulent and changing world
ER  -