TY  - BOOK
AU  - O'Connor,Jim
AU  - Hammond,Ted
TI  - What is LEGO?
T2  - What was?
SN  - 9780593092941
AV  - TS2301.T7 O32 2020
U1  - 688.7/25 23
KW  - Kirk Christiansen, Ole,
KW  - Kirk Christiansen, Godtfred,
KW  - LEGO koncernen (Denmark)
KW  - History
KW  - Juvenile literature
KW  - LEGO toys
N1  - Includes bibliographical references (page 108); What is LEGO? -- A toy maker --  Plastic -- LEGO takes off! -- How are LEGO bricks made? -- Branching out -- LEGO's little people -- Good times/Tough times -- A new leader -- Designing LEGO sets -- LEGO around the wolorld; Ages 8-12; Penguin Workshop
N2  - "The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--
ER  -