TY  - BOOK
AU  - Berne,Emma Carlson
TI  - Understanding advertising
T2  - Fact finders. Cracking the media literacy code
SN  - 9781543527070 (hardcover)
AV  - HF5829 .B475 2019
U1  - 659.1 BER 23
KW  - Advertising
KW  - Juvenile literature
N1  - Includes bibliographical references (page 31) and index; 8-12
N2  - Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need
ER  -