Understanding advertising /
Berne, Emma Carlson,
Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD. - 32 pages : color illustraions 23 cm. - Fact finders. Cracking the media literacy code .
Includes bibliographical references (page 31) and index.
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
8-12
9781543527070 (hardcover) 9781543527155 (pbk.)
2018001959
HF5829 / .B475 2019
659.1 BER
Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD. - 32 pages : color illustraions 23 cm. - Fact finders. Cracking the media literacy code .
Includes bibliographical references (page 31) and index.
Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
8-12
9781543527070 (hardcover) 9781543527155 (pbk.)
2018001959
HF5829 / .B475 2019
659.1 BER