The Miami Valley School Library

Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.

By: Berne, Emma Carlson [author.]
Material type: TextTextSeries: Fact finders. Cracking the media literacy codeDescription: 32 pages : color illustraions 23 cmISBN: 9781543527070 (hardcover); 9781543527155 (pbk.)Subject(s): Advertising -- Juvenile literatureAdditional physical formats: Online version:: Understanding advertisingDDC classification: 659.1 BER LOC classification: HF5829 | .B475 2019Summary: Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
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Non Fiction MVS Library

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Children's Room
G- Nonfiction (Juvenile) 659.1 BER (Browse shelf) Available 4006741
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648.9 Moving day / 648.9 AMO Moving 658.5 AAS Better mousetraps : 659.1 BER Understanding advertising / 660.65 Genetic engineering / 664 KAL The gristmill 664 MUR Cocoa Bean to Chocolate

Includes bibliographical references (page 31) and index.

Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

8-12

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