The Miami Valley School Library
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Understanding advertising / by Emma Carlson Berne ; consultant : Robert L. McConnell. PHD.

By: Material type: TextTextSeries: Fact finders. Cracking the media literacy codeDescription: 32 pages : color illustraions 23 cmISBN:
  • 9781543527070 (hardcover)
  • 9781543527155 (pbk.)
Subject(s): Additional physical formats: Online version:: Understanding advertisingDDC classification:
  • 659.1 BER 23
LOC classification:
  • HF5829 .B475 2019
Summary: Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Non Fiction MVS Library Children's Room G- Nonfiction (Juvenile) 659.1 BER (Browse shelf(Opens below)) Available 4006741
Browsing MVS Library shelves, Shelving location: Children's Room, Collection: G- Nonfiction (Juvenile) Close shelf browser (Hides shelf browser)
648.9 Moving day / 648.9 AMO Moving 658.5 AAS Better mousetraps : 659.1 BER Understanding advertising / 659.1 RUS Learning about ads / 660.65 Genetic engineering / 663.6 HAN How is root beer made? /

Includes bibliographical references (page 31) and index.

Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting things they don't need.

8-12

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